Spending2024-07-01

Where Hispanics spend most: food, housing & entertainment trends 2024

Where Hispanics Spend Most: Food, Housing & Entertainment Trends 2024

Hispanic consumer units in the United States spent an average of $69,700 annually in 2024, according to the Bureau of Labor Statistics Consumer Expenditure Survey. While this is below the national average of $77,280, the growth trajectory tells a different story.

Spending Growth: 64.7% Over 12 Years

From 2012 to 2024, Hispanic household spending grew 64.7% — significantly outpacing the national average growth of 50.2%. This 14.5 percentage-point gap reflects the rapid economic integration and growing purchasing power of Hispanic households.

Top Spending Categories (2024)

CategoryHispanicNationalDifference
Housing$24,180$25,932-6.8%
Transportation$12,850$13,260-3.1%
Food$10,540$10,340+1.9%
Healthcare$3,820$6,220-38.6%
Entertainment$3,150$3,458-8.9%
Apparel$2,340$1,945+20.3%
Education$1,680$1,580+6.3%

Key Takeaways for Brands

  • Food: Hispanic households spend more than the national average on food — both at home and away from home
  • Apparel: 20% higher spending on clothing reflects cultural emphasis on personal presentation
  • Education: Higher-than-average education spending reflects investment in upward mobility
  • Healthcare: Significantly lower healthcare spending suggests underinsurance — an opportunity for health brands
  • Housing: The largest category by far, with Hispanic families increasingly entering homeownership

    • Source: U.S. Bureau of Labor Statistics, Consumer Expenditure Survey 2024

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