New Jersey: only 73.2% of Spanish speakers are bilingual — one of the lowest rates in the U.S.
Source: Census ACS 5-Year Estimates 2023
New Jersey's Hispanic population shows one of the lowest English-Spanish bilingual rates in the nation at 73.1%. This is significantly below the national average for Hispanic communities and suggests a large proportion of Spanish-dominant households in the state.
With 1.35 million Spanish speakers and a Hispanic population of nearly 2 million (21.2% of the state), New Jersey represents a critical market for Spanish-language media, advertising, and consumer outreach.
Key origin groups in New Jersey include Puerto Ricans, Dominicans, Mexicans, and Ecuadorians — each with distinct language preferences and media consumption behaviors.